Comments for Social Media Marketing

Comment on Social Networking Sites Own You by Felipe Amason

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Comment on Blogs and Social Media: Moving From Monitoring to Networking by 40deuce

40deuce — Fri, 04 Mar 2011 21:56:35 +0000

I think that the shift from just monitoring to engaging has stemmed from a need to not only know what people are saying, but to letting people know that you are listening to what they’re saying.
Trust for large companies used to be low as people just saw companies as “faceless corporations”, but by engaging with their customers/audience it adds a more human aspect to any company. A real person from that company has taken time to listen to what has been said and then responded. That person then knows that someone from the company has heard them, instead of just hoping.
It also provides a great opportunity to turn someone who has negative thoughts around by helping, clarifying something or something else along those lines. Many companies use engagement to turn complainers into brand advocates and all it takes is some open communication.

Cheers,
Sheldon, community manager for Sysomos

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